She's a Nine, 2015
She’s a Nine is a collection of nine photographs taking between intervals of a self-makeover. The aim was to portray the idea of rating a person’s appearance out of ten with the indication that one person can range from different ends of the scale, depending on how much ‘effort’ they put into their appearance. Deliberate choices (such as dying the hair blonde) were made to fit our westernised ideas of beauty, which are constantly reinforced through media. The photographs on the right end of the scale are edited to attempt to fit this idolised 10/10 however nine symbolises how no matter the efforts a person makes it will always fall short of beauty standards.
“Seeing is no longer believing. The very notion of truth has been put into crisis. In a world bloated with images, we are finally learning that photographs indeed lie.” 1
1. Kruger, B. (1994). Remote Control: Power, Cultures, and the World of Appearances. London: The MIT Press, p.4.